Evaluating Too-Good-to-be-True Online Bank Offers

Reuters (March 4, 2013) – Interest rates at 8 times the national average! Absolutely no overdraft fees! No minimums! Free checks! Get your ATM fees reimbursed!

With nearly half of the $10 trillion in bank deposits in the U.S. concentrated in the top five banks, it takes a lot of exclamation points for the nation’s 6,000-plus other banks to grab any attention from consumers.

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FINANCIAL SERVICES INNOVATION COALITION

MODERN ECONOMIC JOURNAL